Just like any other industry, the publishing sector is experiencing disruption. This can be explained by the breakthrough we are seeing in the technology and internet. The effect of this is that there has been a major decline in area daily newspaper hard copy.
Conversely there have been a rise in the number of authors involved in self-publishing. You need to implement self-marketing approaches that will produce the desired results. Though you possess expertise as an author when it comes to your written pieces, you may not do that well in the marketing sphere. You stand little chance of having a substantial foothold in the market where major publishing houses dominate unless you have a solid financial foundation.
The starting point in planning your book promotion on a budget is deciding how much you are prepared to spend on the project. Planning the budget need not be a stressing affair but have to be carried out in a realistic way. Your brand may take sometime to build up but you need to be patient as you will encounter breakthrough gradually. Understanding the workings in the publishing industry is something that is useful to you. It is recommended that you go for a more targeted approach in your marketing plan as opposed to overextending yourself.
You will find a viable option online market as a way of promoting your book on budget. People using the social media accounts will help you announce your book to others. Since people that are online tend to be active, the information available to them is digested more effectively. Prior to launching your book, you have the chance to avail that information to the readers well in advance.
As you have the contacts of the audience you have identified as your target, capturing their attention becomes easier. Attracting new readers is not enough if you have not devised ways to make them stay. Every time you have a new book, ensure that you send notifications to your readers. To achieve this objective, you need to have with you an email list.
You can consider publishing and issuing free samples to your readers if you are intent on achieving your budget book promotion. You accord an opportunity to your audience to try out the book before they buy it. As a reader you are able to make the right decision whether the book helps you to solve the problems that you have.
There are a lot of readers’ groups available online that you can use to promote your book on budget. The group you choose must be aligned to the genre of your published material. If thee are enquiries about your book, consider giving a brief preview without necessarily getting into a sales pitch.